United Legal Assistance (ULA) is a specialist provider of legal expenses insurance, dedicated to delivering robust protection and high-quality claims handling. As a company that prides itself on service excellence, ULA recognised that to support their growing network of brokers, they needed to be where their partners were: fully integrated into the industry’s leading trading platforms.
In September 2025, ULA officially launched on Add-on Marketplace (AOM), marking a significant step forward in their digital distribution strategy.
Prioritising the Broker Experience
The decision to join the Add-on Marketplace was driven by a clear trend: a significant number of ULA’s key brokers had recently joined the Open GI platform. To maintain their high service standards, ULA needed to ensure these brokers could continue to provide legal expenses products without friction.
Joe Morse-Brown, Ancillary Product Manager at ULA, explains: “We were keen to ensure that our clients could continue to benefit from a slick and efficient sales process. Being fully integrated with Add-on Marketplace means that brokers can now transact their business in one place. User experience goes a long way with tech, and AOM ticks both of those boxes for users.”
A Straightforward Path to Integration
For many providers, the perceived technical barrier of platform integration can be daunting. However, the onboarding to AOM proved to be remarkably efficient. Despite the sophisticated data mapping required for legal expenses products, the build process was designed for simplicity.
“The build process was very straightforward, even for a layman like me” says Morse-Brown. “We were able to go live quickly, ensuring no disruption to our broker partners while immediately gaining access to Open GI’s platform.”
A Platform for Future Growth
The launch on AOM has not only strengthened existing broker relationships but has also provided ULA with a scalable foundation to expand their reach. By removing the fragmented journeys of disconnected systems, ULA is empowered to focus on product innovation rather than administrative hurdles.
“We’re delighted with United Legal’s launch on Add-on Marketplace. It’s gone as smoothly as we could have hoped, and the Account Management and Support from Open GI has been fantastic throughout.
“We’re excited to add to our product suite on the platform, further enhancing not only our relationship with OGI, but the strength and breadth of the product offerings for our broker partners.”
