BDElite is one of the UK’s largest distributors of add-on products to the insurance broker market. Acting effectively as the front face of insurance brokers during the claims process, the company prides itself on transforming trying times into positive customer experiences. To maintain this high standard of care across a vast network, BDElite has partnered with Open GI for approximately 15 years, consistently aligning their operations with forward-thinking technology.
A Clear Technical Winner for Brokers
For BDElite, the decision to integrate their comprehensive product suite into the Add-on Marketplace was immediate. The platform's core proposition addressed a critical operational challenge: enabling brokers to secure market-leading ancillary products without ever having to leave their primary policy admin system.
Steve Marshall, Sales Director for BDElite, explains: “It became obvious to us pretty quickly that integration into the Add-on Marketplace was a winner. We saw that straight away. It allows the broker to sell our policies direct from the Open GI system, keeping everything in one centralised place.”
Eradicating Administrative Downside
Beyond simplifying the upfront point-of-sale journey for frontline users, the integration actively targets back-office inefficiencies. By digitising the distribution loop on AOM, the platform completely automates legacy reporting structures that traditionally weighed down brokerages.
“Once you have transacted on the Add-on Marketplace, you don’t want to go back to producing a manual bordereau” says Marshall. “There are no downsides to it; there are only upsides as far as transacting for a broker via the Marketplace is concerned.”
Operational Reliability for Long-Term Success
The strength of the integration is reflected in both its rapid broker adoption and its day-to-day stability. For a major distributor managing high volumes of policy transactions, the platform's flawless uptime has cemented it as a core pillar of BDElite's digital strategy.
“We have a significant number of Open GI brokers who transact our policies through the Add-on Marketplace, and we get very good feedback from them,” Marshall concludes. “We are absolutely bought into transacting our policies via the Open GI system. Everything runs smoothly, and we’ve had no issues over the years. It delivers exactly what it promises.”
