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Press release:

Ref: OGI0303
8th November 2011

Watkin Davies at Home with Open GI’s e-commerce Offering

Watkin Davies has chosen to take advantage of Open GI’s eBroker for Home solution, enabling them to provide instant, online household quotes to their customers.

With access to a gateway of over 49 million customers, Watkin Davies wanted to explore other channels to market and offer an instant quote and buy service to their clients. By utilising eBroker for Home, Watkin Davies are now able to improve their website presence by delivering searches in real-time, allowing their clients to make instant purchases, whilst removing any data rekeying into their Core Back-Office system.

Now consisting of 5 divisions, Personal and Commercial Lines broker, Watkin Davies has been providing tailored insurance for over 30 years, specialising in motor, home, business and property insurance, alongside their niche driving instructor and driving school insurance brand, instructorcoverplus.com.

Gina Dixon, Managing Director, Watkin Davies, believes online trading is the channel of choice: “It was important for our company to embrace the online quote and buy channel to offer our clients a choice of how to buy their insurance. By using Open GI’s eBroker for Home solution, we have expanded our market presence, saved valuable time not having to rekey data into our Back-Office and can offer 24/7 trading. Embracing this technology has resulted in increased levels of customer service as we are able to offer our clients instant, real-time, competitive insurance.

“Having seen such positive results from our home insurance quote and buy solution, we look forward to developing our other brands with Open GI.”

Simon Hughes, Sales and Marketing Director, Open GI, said: “e-commerce trading is strengthening every year, with more consumers searching the Internet for competitive insurance than ever before. It is important for brokers to maximise every channel available to them to market their offerings and we are thrilled to be able to assist brokers in doing just that.

“I am pleased to see Watkin Davies thrive on our eBroker for Home solution, allowing them to expose their business nationally, helping them to not only achieve future growth but offer their clients competitive, real-time quotes with seamless integration into their Back-Office."

For More Information about Open GI:
Adele Clarkson
Marketing and PR Manager
Open GI
Tel: +44 (0)1905 754455
email: adele.clarkson@opengi.co.uk

Notes to Editors:

Open GI supplies market leading IT solutions to insurance brokers across the UK & Ireland. With 20,000 users in around 2,000 firms, the company has a 40% share of the UK broker market and is committed to technological innovation. Open GI technology enables personal and commercial lines brokers trading in standard and niche markets to streamline business activity and become more profitable. With a workforce of 350 people and a 30-year heritage, the company enjoys a strong financial performance. For the year ended 31st May 2010 Open GI reported revenues of £35.0 million and an operating profit of £21.1 million.