
Press release:
Ref: OGI0256
14th February 2011

Pictured: Adele Clarkson, Open GI Marketing and PR Manager
Leading systems provider, Open GI, has strengthened its marketing operation with the appointment of Adele Clarkson to the role of Marketing and PR Manager.
As a Chartered Marketer and with an MSc in Marketing, Adele has a career spanning over 20 years in business to business marketing of IT software services, across finance, health, education and automotive sectors. She previously held senior marketing roles at Cap Gemini, focussing on e-business and CRM systems, and within telecommunications groups AT&T Istel Ltd and Marconi, focussing on customer propositions.
The appointment of Adele is part of Open GI’s strategy to continue to strengthen and enhance the company’s profile, products and services in the wider market through a variety of channels. As Marketing and PR Manager, Adele will be responsible for delivering effective market intelligence and communicating key strategic messages and brand values.
Open GI Sales and Marketing Director, Simon Hughes, said: “With Adele’s wealth of expertise in highly relevant roles, we are delighted to have such an experienced individual, take on this vital function. Adele’s knowledge of software services marketing is ideal for Open GI and our ongoing strategy to strengthen the Open GI brand in the marketplace, whilst continuing to be the first to implement new and innovative marketing ideas."
Commenting on her appointment, Adele Clarkson, said: “I am thrilled to join the management team at Open GI, especially at an exciting time in the company’s growth. I’m really looking forward to developing and implementing the marketing strategies to help strengthen Open GI’s position in the market."
For More Information contact:
Stacy Prosser
Marketing Team Leader
Open GI
Tel: 01905 754455
email: stacy.prosser@opengi.co.uk
Notes to Editors:
Open GI supplies market leading IT solutions to insurance brokers across the UK & Ireland. With 25,000 users in around 2,000 firms, the company has a 40% share of the UK broker market and is committed to technological innovation. Open GI technology enables personal and commercial lines brokers trading in standard and niche markets to streamline business activity and become more profitable. With a workforce of 300 people and a 30 year heritage, the company enjoys a strong financial performance. For the year ended 31 st May 2007 Open GI reported revenues of £27.3 million and an operating profit of £13.6 million.